| Leading
article
Television and food advertising: An international health threat
to children?
(See paper by Zuppa et al., pages 78–84)
Obesity is now considered
one of the primary child health problems in industrialised countries (1,2).
Over the past few decades, obesity rates have increased two to threefold
in most developed countries (1,2). As a result of these trends, rates
of type 2 diabetes are increasing in youth (3). Studies have also shown
that 60% of overweight children have at least one cardiovascular disease
risk factor (4). Left unabated obesity may eventually cause as much preventable
disease and death as cigarette smoking (5). To ameliorate obesity during
childhood, improvements are needed in the dual areas of physical activity
and eating behaviours. It is widely agreed that increases in obesity prevalence
are related, in part, to changes in the environment that encourage a positive
energy balance. These include increases in the availability and marketing
of food products, and increased time spent in sedentary activities (6).
Thus, macro level influences on obesity risk must be considered in developing
interventions to improve weight outcomes. One macro level influence that
impacts both eating behaviour and physical activity is the media. Television
has been cited as a contributing factor to higher energy intakes (6).
Two possible mechanisms have been proposed linking television viewing
and obesity:
(1) reduced energy
expenditure from excessive television viewing displacing physical activity;
and
(2) increased dietary
energy intake from eating during viewing or from food advertising (7).
Children view an
average of almost three hours of television per day (8,9). Since television
is the most widely used advertising medium, it is important to examine
exposure to food messages. The study in this issue by Zuppa, Morton and
Mehta is important because it documents the types of foods advertised
during programs that appeal to children. They found that of the 63 hours
of television taped, there were 544 food advertisements; 79% were for
non-core foods of the Australian Guide to Healthy Eating. Almost half
of the food advertisements were for fast foods and confectionery. Based
on this data, children are exposed to one food advertisement on television
every seven minutes, and the foods advertised disproportionately promote
the consumption of foods high in fat, energy and sugar. As stated in the
article by Zuppa and colleagues, Australian children watch an average
of 23 hours of television a week. Thus, Australian children are exposed
to over 10 000 food advertisements every year. Other content analyses
studies (9–12) have shown results similar to the study by Zuppa
et al. The majority of studies show that television food advertisements
on children’s programming target highly sweetened products, and
the proportion of advertisements from fast food restaurants is increasing.
The study by Zuppa and colleagues, together with other studies, clearly
shows that this is an international issue.
Children are being
exposed to an increasing and unprecedented barrage of advertisements (13).
The principal goal of commercial children’s television is to sell
products to children, with food and toys being the two most frequently
advertised product categories (8). The heavy marketing of high fat foods
and food of low nutritional value targetted to children can be viewed
as exploitation because young children do not understand that commercials
are designed to sell products and do not have the cognitive ability to
comprehend or evaluate advertising (8). Numerous studies have documented
that children under eight years of age are developmentally unable to understand
the intent of advertisements (8,13). We know that the foods advertised
on television are targetted to children across several countries and predominantly
for products high in fat, sugar, salt and that these foods are inconsistent
with recommendations for good health. However, a critical issue is whether
exposure to these food advertisements have any observable effects on children’s
dietary intake, eating behaviour and weight status. One problem in assessing
the impact of television food advertisements is that food advertisements
and television are both pervasive and distal, and it is difficult to conduct
studies to distinguish effects from confounding variables. Compared to
content analyses studies, there have been fewer studies on actual eating
behaviour, and most of these studies were conducted in the 1970s and 1980s.
The majority of correlational and experimental studies have shown that
the amount of time spent viewing television directly correlates with children’s
food requests, preferences, purchase and consumption of foods advertised
on television. For example, Taras et al. (14) interviewed 66 mothers of
children aged three to eight years, to assess children’s viewing
habits and children’s requests for food advertised on television.
The foods that children requested most frequently because they had seen
them on television were the foods most frequently advertised on television.
Weekly viewing hours correlated significantly with:
(1) reported number
of requests by children, and purchases by parents of foods advertised
on television; and
(2) children’s
energy intake; children who watched more television consumed more calories.
These results were
similar to those of Galst and White (15) who observed child–mother
interaction in the supermarket and then interviewed mothers on their child’s
television viewing habits. They found that children’s television
viewing hours correlated with consumption of foods advertised on television
and children’s attempts to influence their mother’s food purchases.
Controlled experimental
studies with children have also demonstrated direct effects of exposure
to advertising for high energy foods and snack-food choices and consumption.
To date, no studies have shown the effect of television food advertising
on actual weight status. Increasing amounts of time watching television
has been associated with higher intakes of energy, fat, sweet and salty
snacks, and carbonated beverages, and lower intakes of fruit and beverages
(11). In addition, several large studies have documented associations
between number of hours of television watched and the prevalence and incidence
of obesity (11). We need the next generation of studies to delve into
exposure to television food advertisements and impact on obesity risk
and overall dietary intake patterns.
It is evident from
the study by Zuppa et al., as well as other studies (9–12), that
food advertisements aimed at young children attempt to persuade them to
adopt eating patterns contrary to the principles of healthy eating. This
is an important public health issue that warrants an international dialogue
to discuss ethical concerns and social responsibility towards children,
as well as policy, advocacy and education issues and actions to ensure
that messages reaching children are in their best interests.
Mary Story, PhD,
RD
Professor, Division of Epidemiology and
Associate Dean for Student Affairs
School of Public Health
University of Minnesota
Minneapolis, USA
Original
research
Development of the
Australian standard definition of child/adolescent overweight and obesity
Elizabeth
Denney-Wilson, Michael L. Booth and Louise A. Baur
Abstract (Nutr Diet
2003;60:74–7)
The development of a standard definition of child and adolescent overweight
and obesity for inclusion in the Australian National Health Data Dictionary
is part of a strategy to address the growing prevalence of obesity among
young people in Australia. A standard definition will allow more consistent
data to be collected for monitoring the prevalence of overweight and obesity,
for research into the causes and consequences of overweight, for public
health program evaluation and for evaluating and improving clinical practice.
The proposed definitions were developed following a thorough literature
search and were then extensively reviewed by potential stakeholders. Body
mass index is the most practical and convenient method for assessing overweight
among young people, with an international reference suggested for population
and clinical research, and BMI-for-age reference charts suggested for
clinical practice.
Key words: body mass
index, waist circumference, adiposity, anthropometry, children, adolescents,
overweight, obesity
Original
research
Television food advertising: Counterproductive to children’s
health? A content analysis using the Australian Guide to Healthy Eating
Julie A. Zuppa, Heather Morton and Kaye P. Mehta
Abstract (Nutr Diet
2003;60:78–84)
Objective: To undertake a content analysis of the types of foods advertised
during programs, which have particular appeal to children and in timeslots
where children are likely to be watching television and to assess conformity
with the recommendations of the Australian Guide to Healthy Eating (AGHE).
Setting: Adelaide,
South Australia
Methods: Sixty-three
hours of programs classified as ‘C’ (programs specifically
produced for children six to 13 years of age) or ‘G’ (programs
for general viewing, suitable for children to view without adult supervision)
were videotaped. Advertisements with the intent of selling were included
in the analysis. Food advertisements were coded for type of food (using
the AGHE), network stations, program classification and viewing time.
Statistics: A chi-squared
test was used to see if any difference existed between the network stations,
viewing times and program classification for certain types of food advertising.
Results: There were
544 food advertisements: 21% percent for core foods; and 79% for non-core
foods of the AGHE. Fast foods, chocolate and confectionery made up almost
50% of food advertisements shown on television.
Conclusions: Television
food advertising did not support the recommendations for healthy eating
contained in the AGHE. Child viewers were exposed to a television environment
that predominantly promotes foods high in fat, sugar and salt. These nutrients
are associated with obesity, dental caries and chronic diseases such as
cardiovascular disease and diabetes. Changes are required to create a
media environment more supportive of good nutritional health and one which
enables Australian children to make healthier food choices.
Original
Research
In the shadow
of the volcanoes: the impact of intervention on the nutrition and health
status of Rwandan refugee children in Zaire two years on from the exodus
Andre Renzaho and Catherine Renzaho
Abstract (Nutr Diet
2003;60:85–91)
Objective: To
evaluate the public health and nutritional situation of refugee children
in Katale camp, Eastern Zaire, after two years of nutritional and health
intervention from 1994 to 1996.
Design: Cross-sectional survey
using a two-stage cluster sampling method. Anthropometric data were collected
from 28 May 1996 to 4 June 1996. Retrospective review of food basket monitoring
data over the preceding six months and the United Nations High Commission
for Refugees’ weekly mortality data was conducted. Measles immunisation
coverage data were surveyed simultaneously, using child health records.
Main outcome measures: Nutritional
status measured by weight-for-height index (W/H), measles immunisation
status, average daily energy content of the general food ration and crude
mortality rate.
Setting: Katale refugee camp,
Zaire, June 1996.
Analysis: Weight-for-height
index and proportion of immunised children were computed using EPINUT,
part of EPINFO computer package.
Results: Malnutrition was
found to be most prevalent in children aged six to 29 months old (W/H
? -2 Zscore and/or oedema: 6.2%; 95% CI: 3.4%, 10.6%), among whom the
malnutrition rate was almost double the overall malnutrition prevalence
(W/H ? -2 Z-score and/or oedema: 3.5% (95% CI: 1.5%, 7.2%). The general
food ration, although conforming to the World Food Program minimum standards
of adequacy in terms of variety (being composed of cereals, oil, beans,
blended cereal and legume mixes and salt), provided only 6240 kJ on average
(95% CI: 5040, 7140 kJ) per person per day, thus meeting only 57% to 84%
of the minimum energy requirements for an adult, and falling well below
the needs for sub groups with higher nutritional requirements such as
children, pregnant and breastfeeding women and the sick. Measles immunisation
coverage in children nine to 59 months was 88.6%. The crude mortality
rate was found to be 0.3 per 10 000 per day. Refugees received 15 litres
of clean water per person per day.
Conclusion: Public health
interventions in Katale camp 1994 to 1996 had reduced mortality and morbidity
rates dramatically. This was not reflected in the malnutrition rates for
children under five years, that remained stable after an initial fall
despite two years of nutritional intervention. The factors contributed
to this were related to an inadequate general food ration (due to food
shortages), lack of ability to supplement the diet, (due to economic restrictions
that were imposed in the camp) and inequities in the food distribution
process (due to food being siphoned off by camp leaders for military purposes).
Key words: refugee camp, Zaire,
malnutrition, children, chronic emergency
Review
Nutrition issues associated with spinal muscular atrophy
Sarah Leighton
Abstract (Nutr Diet
2003;60:92–6)
Spinal muscular atrophy (SMA) is one of the more common genetic conditions,
with one in 40 people being carriers of the gene. Much research has been
conducted into genetic identification and classification of this group
of neuromuscular disorders, yet very little information is available with
regard to nutrition for those affected. Spinal muscular atrophy varies
in severity according to the area of gene involved. This review of recent
literature gives an overview of some of the genetics of spinal muscular
atrophy, as genetic influences may affect metabolism for some people with
this condition. Recent research relating to nutrition for people with
SMA is presented, with consideration as to how nutrition may affect quality
of life for those affected with SMA.
Key words: spinal
muscular atrophy, SMA, nutrition, diet
Original
research
Osteoarthritis: Is more attention to nutritional health required?
Amanda Foley, Jennifer Keogh, Michelle Miller, Julie Halbert and Maria
Crotty
Abstract (Nutr Diet
2003;60:97–103)
Objective: To describe the nutritional health of a sample of older adults
with osteoarthritis, and to determine whether the sample had received
or were interested in formal nutrition advice.
Design: Descriptive
cross-sectional study. Participants completed the Australian Nutrition
Screening Initiative (ANSI) tool. Body weight and knee height were measured
and a questionnaire, consisting of three questions on procurement of food,
interest in and access to nutrition resources, was completed.
Subjects: One hundred
and five participants aged 50 years and above with osteoarthritis who
were assessed as suitable to commence an exercise program within the Repatriation
General Hospital, Adelaide, South Australia.
Setting: Participants
were recruited from outpatient clinics, surgical waiting lists and from
the community.
Main outcome measures:
Body mass index (BMI), nutritional risk assessed with ANSI tool, previous
nutrition counselling, interest in nutrition advice.
Statistical analysis:
Descriptive statistics were used to summarise the data.
Results: The mean
BMI of the sample was 30.9 ? 5.2 kg/m2. Of the total sample, 55 (52.9%)
of the participants were defined as obese. Using the ANSI checklist, 45
(42.9%) subjects were assessed as being at high nutritional risk. Only
eight (7.6%) subjects had received formal nutrition advice regarding their
osteoarthritis, while 83 (79%) expressed an interest in receiving such
advice.
Conclusion: Patients
with osteoarthritis may be at risk of poor nutritional health despite
being overweight or obese. There is presently no specialised dietetic
service for this patient group in our setting and medical referral patterns
to dietetics do not reflect the dietetic needs of this group of patients.
Key words: nutrition,
osteoarthritis, obesity, body mass index
Review
Current popular ergogenic aids used in sports: a critical review
Graziela Beduschi
Abstract (Nutr Diet
2003;60:104–18)
Many athletes make extensive use of ergogenic aids in the hope that they
can favourably affect athletic performance and increase lean body mass.
Supplementation with creatine, glutamine, carnitine, leucine and its metabolite
hydroxymethylbutyrate (HMB), and branched chain amino acids (BCAA) has
been hypothesised to assist in the achievement of optimal sports performance.
Despite an increasing amount of scientific evidence and popularity, uncertainty
about the effectiveness and safety of these supplements still exists.
A survey was undertaken of the supplements being promoted in the most
popular sports magazines in Australia. Approximately one quarter of the
advertisements for supplements in the magazines surveyed were for creatine
(54%), glutamine (24%), HMB (20%), and BCAA (2%). A critical literature
review of trials of the effect of these ergogenic aids on exercise performance
trials was conducted. Creatine supplementation appears to have substantial
scientific support as a safe and effective nutritional strategy to enhance
exercise performance and improve training adaptations in high-intensity,
short-term (? 30 seconds) exercise tasks, with limited recovery time between
repetitions. Carnitine supplementation has been reported to increase exercise
capacity in disease states. However, in healthy athletes carnitine was
not shown to have an ergogenic effect. There was limited evidence that
the use of HMB supplementation resulted in gains in strength and body
mass. There was an abundance of clinical evidence supporting the requirement
for exogenous glutamine in critically ill patients and in the over-training
syndrome. However, for healthy subjects, the few scientific studies available
suggested that glutamine is only of benefit for athletes with true deficiency.
Research findings regarding the effects of BCAA supplementation are somewhat
equivocal. Most reviews evaluating the central fatigue hypothesis suggest
that BCAA is not an effective ergogenic supplement, nor is it ergolytic.
Further research is needed for better evaluation of the safety and efficacy
of many of these supplements, especially focussing on their use in specific
sporting situations.
Key words: ergogenic
aids, hydroxymethylbutyrate, branched chain amino acids, creatine, carnitine,
glutamine, sport nutrition,
exercise
Viewpoint
Functional foods from the dietetic perspective in Malaysia
Fatimah Arshad
Abstract (Nutr Diet
2003;60:119–121)
The area of functional foods and nutraceuticals is still actively being
researched. In Malaysia, the definition of functional foods is still inconclusive.
However, direct selling outlets throughout the nation are flooded with
these food items since they are distributed under the food supplement
category and not covered by the Food and Drug Act. As scientists, dietitians
require results from clinical trials before health claims can be made
regarding a particular product and the issue of dose of the food component
used for therapy is also questionable. Currently dietitians have to protect
the consumers from false claims and high costs imposed by direct sellers.
Dietitians advocate the practice of healthy lifestyle, including healthy
eating via natural foods and ingredients and not costly supplements. They
need to be more assertive in promoting healthy eating and lifestyle campaigns
to educate the public.
Key words: functional
foods, nutraceuticals
Original
research
Eating and pumping: evaluating the nutrition service of the insulin
pump clinic at the Royal Melbourne Hospital
Melanie Voevodin, Cheryl Steele, Kathryn Pierce and Peter G. Colman
Abstract (Nutr Diet
2003;60:122–5)
Objective: To determine the effectiveness of a nutrition information session
in an insulin pump clinic in improving knowledge and food choices, and
to assess patient satisfaction with the session.
Design: An eight-part
self-administered questionnaire.
Subjects: Twenty-five
patients who had attended insulin pump training from August 2000 to July
2001 were invited by mail to participate in the study.
Setting: Insulin
pump ‘stabilisation clinic’ at The Royal Melbourne Hospital,
Victoria.
Main outcome measures:
Patient-rated usefulness of the written information, retention of nutrition
messages, dietary changes made and best aspects of the program.
Results: Sixteen
patients responded. Eleven had attended the nutrition session and of these
ten received written information. Four patients reported carbohydrate
counting and glycaemic index as the most useful information. Of the 11,
eight demonstrated retention of messages consistent with nutrition information
provided; five made dietary changes; six reported the best thing about
the nutrition session was confirmation that their knowledge and food practice
was in line with current recommendations; and four suggested a follow-up
session and more time with the dietitian as improvements.
Conclusion: Patient-reported
improvements in dietary practice and positive feedback about the nutrition
sessions indicate the value of dietetic education in the insulin pump
clinic. As the number of patients treated with insulin pumps increases
in Australia, sharing of information and nutrition research is encouraged
to develop best practice.
Key words: insulin
pump, diabetes mellitus, dietary counselling, nutrition education
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